How It Works
Exactly what happens after you sign up, and when.
No long onboarding, no discovery calls that go nowhere. Here's the real timeline: from your first call to your first published piece, and every month after.
The full process, start to finish.
Steps one and two happen once, when you sign up. Steps three through six repeat every month on their own. Curious how this stacks up against an agency or doing it yourself? Compare your options.
A short call, not a questionnaire. Tom learns your business, your market, your competitors, and where you already show up, or don't, in Google and AI search.
Research becomes a written content strategy and a month by month roadmap. You see it and approve it before a single piece gets written.
AI drafts against the approved roadmap fast. Tom directs every piece, shaping the argument and cutting what's generic.
You read, comment, approve. Changes get made. Nothing publishes without your sign-off.
Approved content goes live on the schedule set in your roadmap. No chasing, no missed weeks.
A plain-language report: what published, how it's ranking, and whether AI platforms are citing it. The roadmap adjusts based on what's actually working.
Behind the scenes
Here's how step two actually gets built.
"Research becomes a strategy" is one line up top. Inside The Roadmap unpacks it: the raw material we gather in week one, the voices we distill it into, and a real excerpt of the roadmap a client signs off on before a single piece gets drafted.
Go Inside The Roadmap→What this actually requires from you.
This is the easy-to-get-started part. Most of the work is ours.
What we need from you
- About an hour for the kickoff call
- Access to anything useful: past content, sales materials, competitor names
- Review and approval on each piece before it publishes
- About fifteen minutes a month to read your report
What Tom handles
- All the research: market, competitors, AI search, and what's already ranking
- The full content strategy and roadmap
- Every draft, direction, and edit
- Publishing, tracking, and monthly reporting
Questions about the process
How long until my first piece publishes?
Most clients see their first published piece within three to four weeks of kickoff, once the roadmap is approved.
Do I need to write anything myself?
No. AI drafts against the approved roadmap and Tom directs every piece. You review and approve, you don't have to write.
Can I change the roadmap once it's approved?
Yes. It's a living plan. If something in your business changes, or a topic stops making sense, we adjust it together.
What's the minimum commitment?
A three month minimum, then month to month. That's enough time for the process to actually produce results worth judging. See how this compares to hiring an agency or a freelancer.
Get started
Let's build your content engine.
Tell us about your business and we'll set up a short call to scope which plan fits. No sales team, no automated follow-up sequence, you'll hear from Tom directly.
Every account is run personally. No automated reports, no account handoff.
Forbes E-volution Award and Optimizely winner · Former VP Marketing, DigitalOcean, Sift, & BioRender
You're in the queue.
Tom will follow up within 48 hours to scope the right plan. Check your inbox, it'll come from Tom at Three Chamber.